We set up an online title contest, encouraging anyone who was interested to submit title ideas and vote for a favorite. We harnessed the power of social media, using Twitter and Facebook to spread the word. We made a brief YouTube video and contacted bloggers. And for good measure, we threw in the promise of a $250 gift card to the participant who submitted the winning title.
The end result? Hundreds of submissions and thousands of votes — from the ridiculous to the sublime. Among them: “Smartest Guy in the Room,” “Director of Everything Nobody Else Wants to Do,” and “For Three Easy Payments of $19.99.” (Then there was my personal favorite: “I’m Jonathan Ressler, I’ll Be Your Server Today.”) In the end, “The Mouth That Roared” narrowly beat out the second-place entry, “Company Mascot.” It was so much fun, we might just make it an annual contest.
Jerry Shengulette submitted he winning title earning the $250 gift card. He plans to donate the money to Apex Sports Authority, a local volunteer organization that sponsors sports.
"The Mouth That Roared wasn't even my favorite suggestion," said Shengulette, who submitted numerous suggestions when he heard about the contest. "However, somebody out there in the ether started voting for it. Once that happened I mobilized my newly-made Facebook connections and my coworkers to my benefit."
Check out the video below to see me thinking about my titles and them the big reveal!
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